Fair trade cafes - why favor them ?

As you may have noticed, many of our cosmetics on TdeM contain coffee extract or caffeine. This is the case in our shampoos, our hair oil or even in our cleansing gel. It seemed perfectly natural to us to offer you fair trade coffee and to raise awareness of this cause. So, Fair trade coffees: why choose them?

What is Fair Trade Coffee?

When we talk about fair trade coffee, we present a label first and foremost. We highlight an organic product, of course, but above all the Fair Trade label which ensures fair remuneration for seeds and human labor. It is also a guarantee of respect for labor and non-exploitation, for example, of children.

Fair trade guarantees respect for local producers' supply chains. Fair trade is often associated with faraway countries. But did you know that fair trade also exists in France?

Why buy fair trade coffee?

By purchasing fair trade coffee, like Café de Specialty in Koromii Grains from Ethiopia that we offer you at TdeM, you contribute to this label. By doing so, you enable small producers at the Koromi farm in Guji East, Ethiopia, to benefit from a purchase price independent of the market price. This allows them to obtain remuneration that will be higher than their production costs. By generating income, they significantly improve their living conditions.

In our country, our consumption habits tend to favor organic and local products. You know your producers, and that reassures you about your health. But what about products that come from far away? It's difficult to verify their quality. The Fair Trade label is also a pledge of commitment to an approach to preserving the environment. Cultivation in small plots, use of non-hazardous phytosanitary products, organic label. This is the guarantee of the Fair Trade label.

Why promote fair trade?

Many people believe that fair trade coffee costs more than conventionally produced coffee. But this is a mistake. Producing fair trade coffee reduces the number of middlemen. As a result, production costs are lower. Furthermore, it also helps ensure that coffee prices are not set by international exchanges.

Consume a fair trade coffee, it also means committing to an ethical and responsible economy. In addition to better remuneration, this also ensures respect for their fundamental rights and the preservation of the environment.

In conclusion, buying fair trade coffee means supporting ethical and environmental causes. It ensures that you contribute to providing producers with fair compensation. By purchasing fair trade coffee, you, too, become an active participant in promoting this cause.